Custom Weizenbock label design and hand drawn illustration created for Weihnachts Weizenbock, a limited edition Christmas craft beer produced by Russelheimer Brau.

Inspired by the German word “Bock”, meaning both a strong beer and a billy goat, the concept features a powerful Christmas goat pulling Santa’s sleigh in place of the traditional reindeer team. The final artwork combines character illustration and bold packaging design to create a memorable festive beer label.