Custom witbier label design and hand drawn illustration created for Maamauer-Baabambeler, a beer produced by Russelheimer Brau. The name comes from a German expression used to describe someone relaxing on a river wall with their legs dangling over the edge, enjoying life at a slower pace.

Inspired by this laid back concept, the artwork was designed to capture the feeling of sunny afternoons, riverside relaxation and carefree beer garden culture. Combining detailed character illustration with playful storytelling and bold packaging design, the final label creates a memorable identity that reflects both the personality of the witbier and the brewery’s unique sense of humour.