Custom beer label design and hand drawn illustration created for 3 Korn Ale, a craft beer produced by Russelheimer Brau. Given complete creative freedom, the concept evolved into a mischievous gang of three graffiti covered unicorn characters, each bringing their own personality to the brand while reinforcing the playful “3 Korn” name.

Combining detailed character illustration, humour and bold packaging design, the final artwork was created to capture attention on shelf and give the beer a distinctive identity within the competitive craft brewing market. The project included concept development, custom character design and print ready beer label artwork.