Custom hot sauce label design and hand drawn illustration created for Moose Hot Sauce. Inspired by the bold visual style of modern craft beer packaging, the client wanted a series of labels that would appeal to foodies, independent retailers, restaurants and hot sauce enthusiasts.

The project included three unique character driven labels: Crack Granny, the mildest sauce in the range; Smokey Jo, a rich and smoky medium heat sauce; and Mr Burns, the hottest sauce in the collection. Combining detailed character illustration, humour and bold packaging design, the final artwork created a distinctive product range with strong shelf presence and a memorable brand personality.