When the team behind Fuego Rojo approached Bearhand Design to create the packaging for their range of alcohol free micheladas, they wanted something impossible to ignore on the shelf. Inspired by Mexican culture and Día de los Muertos artwork, we developed a bold visual identity centred around a cast of hand drawn skeleton characters, custom lettering and vibrant can designs. The packaging system was built to work across multiple flavours while maintaining a strong and instantly recognisable brand presence. The final project included custom illustration, packaging design and brand assets designed to capture the fun, flavour and personality of the Fuego Rojo range.