Custom t shirt design and hand drawn illustration created for Governor Pickups, a guitar pickup manufacturer looking to expand their merchandise range. The artwork centred around a custom governor inspired skeleton character, combining rock and roll imagery with visual references to the brand’s products. Guitar pickups were incorporated into the character design as a playful detail, helping connect the illustration directly back to the company. Combining apparel graphics, character illustration and music inspired artwork, the final design created a bold merchandise piece that reflected the personality of the brand and its audience of guitar players and music enthusiasts.