Custom chocolate bar packaging design and hand drawn character illustration created for URB, a leading CBD and cannabis lifestyle brand. The goal was to redesign the chocolate bar range with bold packaging that would command attention on retail shelves while retaining the established URB brand identity.

Given complete creative freedom over the artwork, the project combined detailed female character illustrations, vibrant colour palettes and decorative botanical elements to create a distinctive visual style across the product range. The final packaging system blended character design, illustration and consumer packaging to deliver a memorable collection that helped the products stand out in a competitive retail market.