Custom craft beer label design and hand drawn character illustration created for Brock’s Gap Brewing Company. Designed for a large format 32oz growler can, the artwork centred around The Malty Mistress herself, an elegant character surrounded by hops and brewing inspired details. The larger canvas allowed the illustration to become the hero of the packaging while leaving room for branding, product information and typography. Combining character design, beverage packaging and detailed illustration, the final artwork created a striking craft beer label with strong shelf presence and a distinctive visual identity for the brewery.