Custom candy packaging design and hand drawn character illustration created for Sour Boys, a confectionery brand looking to disrupt the sweets market with bold visuals and an unmistakable personality. The objective was to create eye catching packaging that reflected the brand’s humour, energy and love of internet culture while standing out on retail shelves.

The artwork combined expressive candy character design, custom lettering and vibrant packaging graphics to create a memorable visual identity for the product range. Inspired by memes, pop culture and modern street art aesthetics, the final packaging helped establish a distinctive brand presence while appealing directly to a younger audience of sweet lovers and collectors.