Custom event branding and illustration campaign created for Rock ‘n’ Ribs, a one day festival celebrating American culture, live rock music, BBQ, muscle cars, hot sauces and big rig trucks. Inspired by the iconic Route 66 sign, the branding was designed to capture the bold personality and energy of the event while creating a recognisable visual identity.

The project included a collection of hand drawn sticker style illustrations that could be used individually or combined into larger poster compositions and promotional materials. Featuring custom icons, character artwork and typography, the final design system provided a flexible collection of graphics that could be used across event branding, merchandise and advertising materials.