Custom e-liquid label design and hand drawn illustration created for Murder Juice, a vape brand looking to establish a bold and memorable visual identity. Inspired by the brand’s dark humour and playful personality, the artwork was designed to stand out in a competitive market while remaining fun and approachable.

The concept centred around a series of fruit themed serial killer characters, combining detailed character illustration with custom typography and branding elements. The final project delivered a distinctive collection of e-liquid labels that helped define the brand’s identity while creating strong shelf presence across the product range.