CLIENT: MOOSE HOT SAUCE
Custom hand-drawn illustration & label design for a new series of craft hot sauces. I was asked to create 3 labels; ‘Crack Granny’, she’s the mildest of their sauces so even your granny can handle it. So delicious it’s like crack; ‘Smokey Jo’, their medium hot sauce. Super smokey, smooth & delicious; & ‘Mr Burns’, the spiciest sauce but still crazy delicious.
The client, ‘Moose Hot Sauce’, were inspired by the craft beer labels that are currently on the market & wanted to create a series of labels using that style to hit their target audience of hipsters, foodies and cool restaurants.