CLIENT: Rüsselsheimer Bräu
Hand-drawn illustrated label for a new craft ale ‘MAAMAUER-BAABAMBELER’. The word, in German, is used to describe someone who sits on the river wall and lets their legs dangle.. AKA a lazy person. Chilling by a river, drinking a beer in the sunshine – who wouldn’t want to be a ‘maamauerbaabambeler’?!